Swedish Frames / StoryTrade IP
| Reference number | |
| Coordinator | Swedish Frames AB |
| Funding from Vinnova | SEK 100 000 |
| Project duration | September 2021 - December 2021 |
| Status | Completed |
Important results from the project
Swedish Frames AB develops StoryTrade - the next generation digital trade fair platform. The starting point is a reinvented internet with the potential to offer experiences, human encounters and interaction in a completely different way than today. StoryTrade is a fair entirely in visual 3D that is compatible with the metaverse taking form around us. StoryTrade has a business model and an interface that in combination for the first time can offer analogue exhibition exhibitors and visitors a full-fledged fair alternative - online!
Expected long term effects
In collaboration with Groth & Co, we have identified several possible methods and techniques that can be the basis for future patent applications. All of these are in software development. We have also identified 3D-visuality and design with a strong enough character to possibly be protected. The company has also generally strengthened our knowledge in IP, updated its consulting agreements, developed partnership agreements, conducted a comprehensive brand analysis and strengthened our protection to meet the upscaling that awaits us.
Approach and implementation
502 / 5000 Översättningsresultat Groth & Co has provided expertise in IP protection, identification of patentable methods and processes, brand analysis and external analysis. Together with StoryTrade´s software developers, 3D designers and CEO, we have carefully and methodically reviewed the company´s and project´s conditions. The discussions have been led by Groth & Co, and have taken place continuously over time and with various parties present. A good and listening collaboration has created the conditions for Groth´s analysis.