Reducing tenants energy-use with the help of applied behavioural insights

Important results from the project

** Denna text är maskinöversatt ** The project´s aim was to design solutions based on a behavioral science work process to reduce electricity use among tenants. Two solutions have been developed based on two behavioral diagnoses that identified and analyzed the needs of the target group. These solutions have been implemented in relevant digital interfaces, which fulfills the initial objectives of the project.

Expected long term effects

** Denna text är maskinöversatt ** A quantitative and qualitative evaluation has been carried out to assess the effectiveness of the solutions. A reduction of 6-12% of electricity use among tenants and properties has been observed during the measurement period depending on the choice of baseline. Although this reduction cannot be fully attributed to the solutions based on existing evaluation possibilities, it is a clear step in the right direction. The results and insights have not yet been shared with property owners, but a communication plan is in place.

Approach and implementation

** Denna text är maskinöversatt ** The work began with a systematic behavioral prioritization with experts to identify the behaviors of tenants that most affect energy use. Based on diagnoses of these behaviors, two solutions were produced. These have been implemented in Laholmshem´s and Väsbyhem´s digital and physical interfaces as well as mailings. Initial evaluation indicates that the solutions can contribute to reduced electricity use in the order of 6-12%. Further analysis and extension of the evaluation period is required to determine causality and effects.