New product for more efficient weight control and food preparation

Important results from the project

The goal of the project was to develop a prototype for a product idea of ours, which will help users to more efficient weight control and food preparation. The purpose of the project was to contribute to new solutions for weight control and simplified cooking and dosing, by developing a new product. Both goal and purpose have been met. Through research, in-depth interviews with customers, and several design iterations, we have developed a prototype for a unique product that does just this - helps the user to more efficient weight control and food preparation through several smart functions.

Expected long term effects

Result and expected effect can be divided into: Market benchmark. Shows that no product of this kind exists. Products with individual functions exist but none with the combination of the functions. In-depth interviews with consumers and healthcare professionals within obesity care. Shows on demand and willingness to pay. For example, average score 8 out of 10 on "likely to use the product". Prototype work. Shows that a product with iterated features can be developed. IP opportunities. Assessment by patent attorney shows several possibilities for patents and design protection.

Approach and implementation

Interviews were limited to 20 (with NDA) on recommendation of the patent attorney in order not to make future patent applications impossible. Various customer categories were interviewed. No differences were seen regarding e.g price points or purchase interest. The iterative process has worked well where we have been able to touch and feel the mockups and prototypes, test features and where we’ve also found two more products wanted by customers. The iterations between interviews and IP mapping also worked well and led to preliminary findings on relevant protection possibilities.