MeScapes
| Reference number | |
| Coordinator | MOUM DESIGN AB |
| Funding from Vinnova | SEK 900 000 |
| Project duration | November 2018 - October 2019 |
| Status | Completed |
| Venture | Innovative Startups |
| Call | Innovative Startups Step 2 autumn 2018 |
Important results from the project
Our main goal was to move forward with our focus on providing immersive experiences for windowless spaces. The objectives with this project were to (1) implement and test an MVP in a windowless hotel room with live users, and to (2) investigate additional verticals and partnerships. We have completed the different projects and thanks to our amazing team and partners, excelled in each one of them. We are now ready to take the next steps with new clients!
Expected long term effects
We implemented the MVP and have completed an evaluation period with real users. We received top feedback from everyone. Comments include: "It felt like the room gave me a hug", "Jag får rysningar, det är så bra". As for additional verticals and partnerships, we have reached beyond our goals: completed strategic evaluations and detailed pre-studies with clients.
Approach and implementation
We set out to implement an MVP in a hotel room and to find solutions making it possible to scale. In addition, we investigated new verticals for our solution that can be adapted with new content and new light- and soundscapes. We divided the work in different projects, where the initial focus of the MVP were more technical and on the client/user experience, whilst the new verticals project were focusing on trend forecasting, analysis and business development. As the projects progressed, their focus became more aligned.