Matmissionen - developing a franchise for social supermarket in Sweden

Important results from the project

The goal with the project was to develop a franchise for Matmissionen with the aim to spread the social supermarket concept and thereby reduce food waste, offer people in the risk of poverty cheap food and create more opportunities for labor integration. Within the project we have developed franchise concept and we are in dialogue with two potential franchisees outside of Stockholm. During the project we have established a second Matmissionen in Stockholm and an evaluation of Matmissionens effects for members, participants in labor training and the environment has been conducted.

Expected long term effects

We experience a great interest in Matmissionen within the non profit sector and the franchise concept makes is clear for potential franchisee what it takes to establish and run a Matmissionen shop. At the moment we are in dialogue with to potential franchisees with the prerequisites to run a Matmissionen. The opening of shop number two has led to that we now redistribute 60 ton surplus food a month, have approx. 3 500 members and have had up to 28 people in labor training at one time, compared to 25 ton surplus food, 1200 members and 15 participants in labor training in March 2016.

Approach and implementation

Unfortunately no Matmissionen has been established outside of Stockholm during the tme of the project. The biggest challenges for spreading the concept of Matmissionen is start up financing together with a continues flow of donated surplus food. That is the reason why we now have initiated a new project Vinnova financed together with LiU and Bring and in close dialogue with the food industry and retailers.. The aim is to develop business model for a national logistics system for redistribution of surplus food to non-profit organisations.

External links

Effektutvärdering Matmissionen