Market channels for SoundLily

Important results from the project

The main purpose and objective of the project was to expand and accelerate the contact with established music publishers. Vinnova´s support helped to intensify the contact with the established music publishers during the project period. A large number of contacts were initiated, and the team met with a number of music publishers. The meetings took place both physically and online. More than a handful of cooperation agreements were created. The result is that the company has access to a large library of content, which the SoundLily platform now is populated with.

Expected long term effects

More than a handful of collaboration agreements with established music publishers have been created. As a result, we have access to a large library of content of both sheet music and backing tracks that the SoundLily platform is now populated with. Due to these collaborations, the music publishers have also contributed to the development of our technical platform. The SoundLily team has now high expectations for the next step as the content very soon will be commercialised through distribution to end customers via our software, which recently has been released in 47 countries.

Approach and implementation

The project´s design and implementation were based on the following steps: - Identify music publishers - Choose suitable candidates based on the design of our platform - Initial contacts by phone and e-mail - Meetings (physical/online) - Discussion regarding technical platform and collaboration model - Signing of agreements - Delivery of content With the help of an industry expert, the threshold during the first steps was lowered. Our first publishing meetings also laid a good foundation for the next to come. The information material created also helps in contact with the publishers.

External links

Information om SoundLily-plattformen på App Store (Apple). SoundLily AB:s och projektets webbplats.