Gordon Circular - a reusable packaging for food home deliveries

Purpose and goal

The purpose of Gordon Circular is to reduce the number of cardboard bags and cartons for home deliveries and instead use a washable reusable bag that is picked up at the next delivery. The project goal are to complete the 8 critical system parts for Gordon Circular: traceability, technical platform, physical packaging, washing solution, logistics flow, business model, consumer experience and sustainability and thereby enable a large-scale spread of the system at the end of the project.

Expected effects and result

At the end of the project, all parts of the system will be developed and tested to be able to implement the circular system on a large scale.

Planned approach and implementation

Produce several different product designs of physical product for testing Further development of tech platform and consumer communication Evaluation of traceability solution QR and RFID Develop and test logistics flow for return deliveries. Development of business model Recommendation and analysis based on completed LCA. Pilot tests with customers in both grocery and the meal kit segment.