GONNA!: Gamification of the UN Global Goals
| Reference number | |
| Coordinator | Gonna Make an Impact AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | June 2020 - June 2025 |
| Status | Ongoing |
| Venture | Innovative Startups |
| Call | Innovative Startups step 1 spring 2020 |
Purpose and goal
GONNA! is an innovative social media platform that seeks to make the world a better place through gamification of social good & the UN global goals. By partnering with 10 leading NGO organizations in Sweden, GONNA! develops mission-based challenges rooted in the focus of each NGO and the related UN global goals. In this project we will deliver new user-focused software functionality, develop & improve marketing strategy and strengthen the business model to acquire more than 100 000 users by end of 2020.
Expected effects and result
The project outcome is to acquire 100 000 users by end of 2020.
Planned approach and implementation
The project seeks to build our user base and spread the social impact of GONNA! by (1) expanding the app’s functionality and content to allow users to self-develop challenges and (2) developing and launching a marketing campaign. We will also (3) develop our business model to refine user outcomes and further evolve plans for corporate partnership.