Global Access Program
| Reference number | |
| Coordinator | TRIPPUS EVENT SOLUTIONS AB |
| Funding from Vinnova | SEK 118 288 |
| Project duration | July 2016 - December 2016 |
| Status | Completed |
Important results from the project
In order to be able to plan our further international expansion we wanted a clear picture of our competitive situation internationally and how the demand is for our type of product. The report from this project has given us a very good overview.
Expected long term effects
The project resulted in a report that tells us how the U.S. market for our type of product works, the profile of our most important competitors and their pricing, and a market entry plan. The positive report has inspired us to intensify our international expansion.
Approach and implementation
Our team with MBA candidates consisted of six senior persons with experience from various businesses. We met physically at two occasions and in between we were in contact over phone/skype. The team conducted 150 interviews with clients, potential clients, competitors and employees.