Evidensa IP-check

Important results from the project

Evidensa utveckling AB has developed the app One Million Babies for pregnant women and their partners. The app is available free on App -Store and Google Play. We now know that the app works well and is appreciated by users and midwives. It was time to go through our IP-rights including brand, logo, pictures, illustrations, copyright and more. The purpose of the project was to formulate an IP-strategy and connect it to our business plan and to make a list of actions to strengthen our IP-rights.

Expected long term effects

The main deliverable of the project is a report stating our current IP-rights status, with recommended actions for the company to strengthen our IP-rights. Based on the report the company has formulated an IP-rights strategy and a plan to secure the company´s IP-rights. By implementing the plan we expect to strengthen the companys IP-rights significantly.

Approach and implementation

We contracted IP-byrån and negotiated a plan for what we wanted IP-byrån to work with. In sumary: Info / analysis:: -Company information -Interviews with company officials -Competitor landscape -Legal documents -Work units worthy of protection -Documentation process -Registered and non-registered IP -IP connected to the App. IP-byrån made the analysis and came back with recommendations: -concrete measures to protect intangible assets -trademark applications -protection of other assets -agreements with employees, partners and external parties -protection of work results