Effective behavior changes for increased use of shared mobility solutions

Purpose and goal

The project is a collaborative project between mobility solutions providers, public housing companies and experts in innovation and behavior change. The project intends to develop, implement and evaluate 1-3 behavior-changing solutions with the aim of investigating which solutions can most effectively contribute to increasing the use of car pools, which should also lead to a reduced need for privately owned cars, especially in rental properties.

Expected effects and result

The project is expected to reduce the need for privately own cars in a number of apartment building areas in Sweden. Increased use of car pools contribute to reduced climate emissions by reducing the use of privately owned cars, making the use of cars more efficient, increasing the use of more environmentally friendly cars and contributing to improved traffic planning. The concepts and solutions developed in the project are generic and can be applied not only in other locations but also by other mobility providers and if possible also in other contexts.

Planned approach and implementation

By first identifying key factors that determine tenants´ use of shared mobility solutions, we will develop and implement behavior-changing solutions and then evaluate which solutions prove to be most effective in increasing the use of shared mobility services. The research and the developed solutions will be tested and implemented at the participating parties and the results will be evaluated against the goal of increasing the utilization rate of shared mobility services such as carpooling.