Developing, optimising and evaluating an AI-based tobacco cessation app for India.

Important results from the project

** Denna text är maskinöversatt ** The project aimed to develop an AI-based tobacco cessation app for the Indian market, in collaboration with a local partner, and to explore commercial opportunities. We created two versions: an initial version based on a proprietary AI model and a second version with generative AI, adapted for local languages and needs. Through the project, we have gained deep insights into AI use, cultural adaptation and future development opportunities for similar markets.

Expected long term effects

** Denna text är maskinöversatt ** The project has given us insights into generative AI´s potential to create personal and needs-adapted support tools. With flexible interaction and language adaptation, we can now offer more inclusive and user-centered solutions. The learnings from the project will be used to develop addiction support in more markets, where the demand for personalized digital tools is high, contributing to our vision of high-quality addiction support for more people.

Approach and implementation

** Denna text är maskinöversatt ** The project was carried out together with an Indian partner to ensure that the product met local needs and language requirements. Through insights from research and user interviews, we further developed the app with generative AI, which created greater flexibility and enabled support in multiple languages. This process has provided us with valuable knowledge about AI-driven customization and the potential for cultural and linguistic personalization, which strengthens our long-term strategy.