Cribble Craft next steps

Important results from the project

Cribble develops constructive toys designed to strengthen children´s spatial abilities. Girls in general have poorer spatial abilities. This can be changed with ie constructive toys. With our gender-neutral building kits, we want to attract girls to design and in the long run even out the differences between the sexes. We have during the project developed and launched several new products, in lower price ranges to new customer groups. We have participated in trade fairs, events and appeared on social media and thus increased growth and brand awareness. We have also found a new producer.

Expected long term effects

We have reached our objectives and strengthened our position in the market through a number of activities, some examples are the following: Product development; Development, validation and launch of several new products with lower price as a complement to existing Sustainability; In collaboration with Swedish partner found new producer of the products. Increased growth: - Increased direct sales through e-commerce and own shop / showroom - Selected as Design talent at Formex - New employee - Participation in Kulturnatt, Kulturfestival and other events - Social media and influencers

Approach and implementation

The project has focused on strengthening Cribble and we have hired consultants to strengthen our team for various tasks such as growth, visibility and product development. We have also had the opportunity to hire an employee responsible for sales and growth. We have used focus groups to validate new products. We have continuously listened to and used feedback from our consumers and customers. Considering the Corona pandemic, the set-up has changed a bit and the focus has been on the Swedish market.

External links

Cribbles hemsida och webshop