arifiQ Development
| Reference number | |
| Coordinator | PEAK REGION AB - Mid Sweden Science Park AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | May 2016 - December 2016 |
| Status | Completed |
Important results from the project
The project has reached the objectives, by verifying the market need, developing business models and marketing strategies that give a bearing on the future. The project has beyond expectations got access to one of America´s foremost professor and universitie within the industry, which creates legitimacy of the research results. The company has found ways to efficiently grow rapidly on a global market. To have a strong license agreement is an important piece of the puzzle for a safe and trustworthy legal process with partners to be.
Expected long term effects
The project has resulted in many more valuable contacts than expected, with global players. The meetings with the high management level executives have all been a success. These contacts will lead to the company´s strategy to quickly reach out to many print shops. With this strategy of a white label offer, the goal is for the arifiQ technology to be used by every other printer in the US and Europe within 10 years. The research report by RIT, will be published in the distinguished industry forum in the US in January, and gain significant recognition, because of the authors breaking news.
Approach and implementation
The project was implemented in cooperation with various international industry experts. A PR agency based in Orlando, Florida, has supported the marketing and sales strategy. An industry guru, Frank Steinburgh, Rochester / NY, has helped us to get in touch with Xerox, RIT (the university) and FSI (printing chain with 600 locations). ADN Law in Stockholm has developed a licensing agreement template. Professor Christopher Bondy has supervised the student Wesley Odell, who conducted the study ´Estimating Systems Research´ as a student summer job, a so-called ´COOP assignment´.