A/B test driven Systems Engineering

Purpose and goal

This autumn´s goal is to conduct a study (scientific article) at VCC on the factors and cultures that hinder the introduction of A/B testing, and to launch the first A/B test pilot on "climate control". Zenuity and VGTT have similar goals, but limited to data collection and awareness.

Expected effects and result

We expect a publishable first paper from Aita (PhD student) at the beginning of next year, as well as an ongoing pilot at VCC. This means that we have about 10 company cars where a team on "climate control" actively listens to how these 10 (employees) customers are using the climate system, while the same team prepares the first real experiments, ie to carry out experiments to update software in some selected cars and evaluate data. We also expect a new political discussion at VCC, Zenuity and VGTT about the method. At the same time, VGTT and Zenuity will also have data collection directly to teams

Planned approach and implementation

VCC´s pilot is currently selected but not yet started. The plan is to start with an internal workshop involving researchers as well as selected team and surrounding staff, where we explain the method, its dependencies and work packages. At the same time, the work is initiated at VCC to make the connectivity equipment, WICE, in the cars compatible with A/B testing (flexible data collection and the possibility of uploading new software to cars in the field). Zenuity and VGTT are doing similar work. We plan the project´s first joint workshop in early December.