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This is how a microsite works

Microsites often deal with a certain area, target group or perspective. They usually address a limited part of our visitors and are therefore rarely seen in the menu. Microsites can be built in different ways. Some are large and complex, others contain only one page.

This web page has been machine translated. If there are any uncertainties, please refer to the Swedish text.

Our main site vinnova.se contains information relating to the whole of Vinnova - for example calls for proposals, events and articles. On microsites, we have the opportunity to focus on a certain area or a certain target group. A microsite often targets a much smaller audience than the website at large.

How to find a microsite

Eftersom Vinnova profiles itself in many different areas, not all microsites can be seen on the start page or in the menu. Instead, they are found through search or via direct links. Some microsites are particularly prioritized - then the web editor highlights them in the menu or on the start page, either temporarily or permanently.

If we were to show all our microsites in the menu, it would be extremely deep and it would make the site difficult to navigate. There are also few microsites that are of interest to many of our visitors.

If you are interested in which areas have microsites, you can see them on our site map under Special areas.

Site Map

This is how a microsite works

The microsites are built with some freedom, and functions and appearance can be adapted as needed. Some microsites are simpler with a few subpages; others have an ambitious plan with many functions and content. Most microsites fall into one of our three categories: small, medium, or large microsite.

A microsite must always have an active administrator who is responsible for notifying the web editor when the page needs to be updated.

Example

When we create a microsite, an active administrator needs to be appointed. Otherwise, the content on the page risks quickly becoming out of date.

  • Small microsites often contain only one page or one type of content. They often serve only as a starting point.

    Small microsites often contain only one page or one type of content. They often serve only as a starting point.

    Used:

    • when the subject is narrow
    • if we don't have that much information
    • when there is not much time for management

    Work with:

    • pictures
    • related events, news or calls for proposals

    LÄGG TILL LÄMK for example

  • Medium-sized microsites want to showcase breadth, often to inspire even more activity in a similar vein. The site has many subpages with equal importance.

    Medium-sized microsites want to showcase breadth, often to inspire even more activity in a similar vein. The site has many subpages with equal importance.

    Used when:

    • we want to inspire
    • we want to show breadth in our investments or project

    Work with:

    • puffs in different sizes
    • video and pictures
    • tweets
    • related events or news

    LÄGG TILL LÄNK for example

  • Large or complex microsites angle a topic in multiple ways and require a deep structure.

    Large or complex microsites angle a topic in multiple ways and require a deep structure.

    Used when:

    • we need to cover several aspects of a topic
    • there is a lot or complex content
    • there are different visitor groups
    • the visitor has clear questions or objectives

    Work with:

    • a clear sitestructure and use child links
    • a clear pagestructure with graphic elements and header blocks to divide the content

Last updated 3 October 2024

Page manager: Hanna Fritzell